Thursday, May 15, 2008

Fresh Ideas for Selling in a Tough Market

I have had many conversations with local Realtors about what they are doing to increase their sales and their exposure to new buyers and sellers. I have listed my favorites.

1) Hold a monthly wine and cheese party that the theme focuses on a different country each month which can be held at your listed homes.

2)Market your listings 24/7 on free sites such as craigslist.org. and Postlets.com. Many agents post their open houses on some of these sites as well.

3)Every service club and Chamber of Commerce on the planet needs speakers. In fact, most Lions, Rotary and Kiwanis clubs need 52 speakers a year. It's an audition for dozens of new customers and yet many clubs struggle to find a speaker each week.

4) Seminars
To reach the powerful baby-boomer segment of buyers and sellers — made up of people 44-62 years old — conduct seminars on topics such as self-directed IRAs, tax implications of real estate sales, and second homes. There are many local professionals that you can partner with that specialize in these topics who would love to have an audience to speak to.

Think outside the box and try every idea you come up with. You will never know what will help your business unless you attempt it. There are no bad ideas and at the very least you are marketing your name.

Quote of the Day,

Setting goals is the first step in turning the invisible into visible.
Tony Robbins

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